Next generation food product development.
Food is a human universal. It is our foundational source of energy, the shared product around which we commune, and the centerpiece of daily well-being. When we take a moment to reflect, the influence of food on our momentary experience and motivation is profound. Human interactions with food forge creative, political, and ecological connections. As food systems reach levels of puzzling complexity, we risk losing the humanity in the production.
LOGO CONCEPTS
Clients are always provided with a minimum of 3 logo design concepts to choose from to ensure that a variety of ideas and styles are considered.
LOGO DESIGN PRESENTATION
Scroll to the right to view the first round logo design presentation. The client chose logo concept 1, with some adjustments to the color palette, which informed the brand guidelines shown in the next section.
BRAND GUIDELINES
Scroll to the right to view the brand guideline booklet, which details the verbal and visual expression of the brand.
WEBSITE DESIGN
After developing the brand identity for FareScience, we worked with together the develop the website. From wire-framing, to copywriting, to final design, we implemented the established brand guidelines into the website design and development.